SSE have a strong vigorous focus on the health and safety of their employees, and in the latest phase of their training they were keen to develop new ways of engaging with their teams to encourage them to adopt safer driving practices.
Working closely with SSE, we designed a resource which gave their managers a toolkit to facilitate short (60-minute) training sessions with their teams. As well as a detailed workshop plan, a series of interactive group exercises and practical advice for trainers, we created a series of five animated films each focusing on a different element of driving:
SSE are delighted with the finished results and “The Road to Safer Driving” is recognised as being a highly effective tool to raise awareness and influence staff behaviour. SSE are keen that the resource continues to be viewed and experienced by as many people as possible.
"The feedback has been extremely positive, and the bold use of language has certainly stimulated very positive debate. The use of animation is a training resource was definitely a first for SSE and we strongly believe that it has made the material far more accessible to a wider range of audience that an instructional treatment. The use of animation allows us to be more graphic than live action, which can look amateurish within the budget levels normally available for projects such as this."
We use a wide variety of techniques including theatre, film, e-learning and live workshops. Find out how our blended solutions have delivered real value and long term improvement.
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