As part of this major business initiative and after an extensive insight and innovation programme, Fusion Learning helped develop a series of products and marketing strategies to bring the new range to market.
The critical challenge facing the team, was finding a way to enthuse the client’s marketing teams across the world about the viability of the new product range. To help achieve this Juice were asked to produce a DVD resource to meet a number of requirements:
During the course of the 3-month project Juice have designed and delivered a 60-minute film resource including interviews, graphics, photos and animation, as well as a short animated trailer to raise awareness even before the DVD is delivered.
Like any global initiative, this project will take some time to deliver the expected results. In the meantime both clients are delighted with the results and the entire project has already been nominated for a Marketing Society Award.
"The Juice team have been a delight to work with. They were patient with us yet speedy with their actions; creative in their approach yet rigorous with their deliverables. We look forward to working with them again."
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