The Juice Learning proposition is not necessarily an easy one to understand for all of our prospective clients. Feedback suggested that there was sometimes a lack of clarity as to exactly what services we were offering and how they might work in reality. We decided that we needed to address this issue in a way which would be instantly engaging and embody Juice’s distinctly creative approach.
A short animated film seemed the ideal medium to successfully capture the Juice’s USP of being a training provider, media production company and an event organizer.
We decided to use a dynamic narrative structure and striking imagery to demonstrate our proven ability to deliver in three core areas, but also to emphasise the idea that when these different techniques are blended together, the results can be truly outstanding.
Using animation allowed us to create a unique visual language and gave us the imaginative freedom to combine a variety of diverse scenarios to maximum effect. This was especially important given that neither recreating the Three Tenors in concert nor reassembling the Star Trek cast would be possible in live-action filming. If you’ve watched the film, you’ll know what we mean!
We've created an entertaining and engaging promo that hopefully gives people unfamiliar with Juice Learning a clear understanding of the services we provide and how powerful they can be when combined into a blended solution. The film premiered at the HRD Conference in London at the start of April 2011.
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