In order to create a sense of anticipation and to raise the key issues of their staff conference, NHS Yorkshire and the Humberside SHA required a short film to introduce the main themes of the healthy living event.
Using High Definition footage, the short film features a married couple in a wedding photograph coming to life to comment on their future selves. The simple but memorable approach allows the film to raise the issues of diet, drinking, smoking and exercise in a fresh and unique way.
The films were shot on HDCAM at a residence in Holmfirth. The films were finished in post production at VTR North in Leeds.
The film was so effective in achieving the project’s goals, that the client commissioned a second equally engaging, but more positive film to be sent out after the conference as a reminder to the delegates of what they’d learnt at the event.
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