Broker Network wanted to stress to its members, and potential members, what a good service they offered and stress how successful they had been in the past twelve months. With services ranging from traditional financial services to training, marketing and I.T support the company wanted a promotional film to use at national conferences and on their website.
The three-minute film stars employees from within Broker Network quoting facts and figures in support of the work they do for brokerages across the UK. Through the use of typographical graphics, and the inclusion of outtakes from the filming, a sense of fun and engagement was created.
"It became apparent that we needed to communicate a relatively complicated message to a large audience quickly – we thought that the visual tool of film might be the best way to do this. Juice very quickly understood what we were trying to achieve and by adding an element of animation to the film in the form of text upon the screen, plus a much needed dose of comedy and fun, we have ended up with an extremely effective marketing tool. We have played the film directly to our customers, we have used it internally with our employees and we are intending to insert it into an email marketing campaign in 2010.”
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