After an extensive insight and innovation programme, Fusion Learning developed a series of products and marketing strategies to bring the new range to market.
One critical challenge was to find a way to align the client’s global marketing teams behind the viability of the new product range. To help achieve this Juice were asked to produce an innovative and striking DVD resource as one of the key strategic communication channels.
In a 3-month production period, Juice created a 60-minute multi-media resource designed to enthuse teams to deliver a successful product launch and dramatically build market share in markets across the world.
Interviews, graphics, photos and animation were blended together to effectively communicate key information on the research, consultation and product design processes, as well as to deliver technical information regarding the new range.
To assist the global marketing teams in launching to their individual markets, a range of recommendations and considerations were outlined in a dynamic and memorable style to ensure that opportunities were maximised in all regions.
As a key motivational tool and to engage the target audience at an early stage, a short animated trailer was created to raise awareness of the strategy even before the DVD was delivered.
Both Fusion and their client have been delighted by Juice Learning’s creativity, innovation and seamless production processes, and the entire project has already been nominated for a Marketing Society Award.
"The Juice team have been a delight to work with. They were patient with us yet speedy with their actions; creative in their approach yet rigorous with their deliverables. We look forward to working with them again."
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